Pillitteri Estates Winery
FROM VINE TO ONLINE
FROM VINE TO ONLINE
Pillitteri Estates Winery
BACKGROUND
Pillitteri Estates Winery is an award-winning vineyard in Niagara-on-the-Lake, renowned for its premium wines and immersive tours. Recognizing the need to diversify revenue beyond on-site tastings, retail, and export sales, they set their sights on scaling direct-to-consumer purchases through their online store.
CHALLENGE
When Pillitteri partnered with us, they wanted to rapidly grow e-commerce revenue using both organic and paid social channels. Their main objective was to translate their winery’s offline appeal into a consistent stream of online sales.
APPROACH
We began with a comprehensive social media audit across Facebook, Instagram, and Twitter, pinpointing areas for strategic improvement. Our solution combined two key pillars:
01
Ongoing Content & Community Building
Consistent, engaging weekly posts showcased Pillitteri’s winemaking heritage, tasting notes, and behind-the-scenes stories—helping foster a loyal digital community.
RESULTS
↑1.5M+
UNIQUE PEOPLE REACHED
$1.50
COST PER CLICK
02
Targeted Advertising Funnels
Tailored ad campaigns funneled high-intent audiences to Pillitteri’s online store, powering six-figure monthly sales and establishing a scalable framework for growth.
↑12M+
TOTAL IMPRESSIONS
12.61
RETURN ON AD SPEND
↑296% INCREASE IN WEBSITE
REVENUE OVER A YEAR
By tapping into Pillitteri’s story and leveraging a combination of strategic content and performance-focused ad funnels, we transformed their online storefront into a robust revenue channel—bringing the tasting room experience to wine lovers nationwide.
BACKGROUND
Pillitteri Estates Winery is an award-winning vineyard in Niagara-on-the-Lake, renowned for its premium wines and immersive tours. Recognizing the need to diversify revenue beyond on-site tastings, retail, and export sales, they set their sights on scaling direct-to-consumer purchases through their online store.
CHALLENGE
When Pillitteri partnered with us, they wanted to rapidly grow e-commerce revenue using both organic and paid social channels. Their main objective was to translate their winery’s offline appeal into a consistent stream of online sales.
APPROACH
We began with a comprehensive social media audit across Facebook, Instagram, and Twitter, pinpointing areas for strategic improvement. Our solution combined two key pillars:
01
Ongoing Content & Community Building
Consistent, engaging weekly posts showcased Pillitteri’s winemaking heritage, tasting notes, and behind-the-scenes stories—helping foster a loyal digital community.
02
Targeted Advertising Funnels
Tailored ad campaigns funneled high-intent audiences to Pillitteri’s online store, powering six-figure monthly sales and establishing a scalable framework for growth.
RESULTS
By tapping into Pillitteri’s story and leveraging a combination of strategic content and performance-focused ad funnels, we transformed their online storefront into a robust revenue channel—bringing the tasting room experience to wine lovers nationwide.
↑1.5M+
UNIQUE PEOPLE REACHED
↑12M+
TOTAL IMPRESSIONS
$1.50
COST PER CLICK
12.61
RETURN ON AD SPEND
↑296%
INCREASE IN WEBSITE
REVENUE OVER A YEAR
IT ALL STARTS WITH A CONVERSATION
Learn how Advoc can elevate your brand, create meaningful connections, and drive the growth you deserve.
IT ALL STARTS WITH A CONVERSATION
Learn how Advoc can elevate your brand, create meaningful connections, and drive the growth you deserve.