Konzelmann Estate Winery
POURING HOLIDAY CHEER
POURING HOLIDAY CHEER
Konzelmann Estate Winery
BACKGROUND
Konzelmann Estate Winery is a picturesque vineyard situated on the shores of Lake Ontario, known for its premium wines and inviting tasting experiences. With a heritage rooted in European winemaking, the winery boasts a loyal following, both locally and among visiting tourists. As the holiday season approached, Konzelmann sought new ways to elevate online sales and drive more guests to its winery—particularly during a pivotal Q4 period.
CHALLENGE
Although they had run paid media campaigns in the past, Konzelmann wanted a partner to help them scale more effectively, track performance with greater precision, and maximize both results and efficiency. With limited historical data on Meta Ads, the task was to launch and optimize a from-scratch holiday campaign aimed at increasing e-commerce sales and winery bookings.
APPROACH
Our team implemented a full-funnel Meta Ads strategy, starting with broad audience awareness video ads before transitioning to targeted retargeting campaigns designed to convert browsers into buyers. Multiple ad creative and messaging angles were tested to find the perfect mix for driving both online purchases and winery reservations.
01
Full-Funnel Meta Ads
Broad awareness campaigns built initial interest, while sequential retargeting convinced engaged visitors to click “buy now” or book a winery visit.
RESULTS
↑88%
INCREASE IN TOTAL SALES
↑33%
INCREASE IN WINERY RESERVATIONS
8.67
AVERAGE ROAS FOR
E-COMMERCE CAMPAIGN
02
Dynamic Creative Testing
By refining different visuals and copy variations, we uncovered which messages resonated best with different segments—empowering us to optimize spend efficiently throughout Q4.
↑104%
INCREASE IN TOTAL PURCHASE
↑10%
INCREASE IN RESERVATION REVENUE
7.78
AVERAGE ROAS FOR
WINERY VISITS CAMPAIGN
By pairing strategic ad funnels with data-backed creative testing, we successfully scaled Konzelmann’s online sales and tasting room bookings—helping them toast to a record-breaking holiday season.
BACKGROUND
Konzelmann Estate Winery is a picturesque vineyard situated on the shores of Lake Ontario, known for its premium wines and inviting tasting experiences. With a heritage rooted in European winemaking, the winery boasts a loyal following, both locally and among visiting tourists. As the holiday season approached, Konzelmann sought new ways to elevate online sales and drive more guests to its winery—particularly during a pivotal Q4 period.
CHALLENGE
Although they had run paid media campaigns in the past, Konzelmann wanted a partner to help them scale more effectively, track performance with greater precision, and maximize both results and efficiency. With limited historical data on Meta Ads, the task was to launch and optimize a from-scratch holiday campaign aimed at increasing e-commerce sales and winery bookings.
APPROACH
Our team implemented a full-funnel Meta Ads strategy, starting with broad audience awareness video ads before transitioning to targeted retargeting campaigns designed to convert browsers into buyers. Multiple ad creative and messaging angles were tested to find the perfect mix for driving both online purchases and winery reservations.
01
Full-Funnel Meta Ads
Broad awareness campaigns built initial interest, while sequential retargeting convinced engaged visitors to click “buy now” or book a winery visit.
02
Dynamic Creative Testing
By refining different visuals and copy variations, we uncovered which messages resonated best with different segments—empowering us to optimize spend efficiently throughout Q4.
RESULTS
By pairing strategic ad funnels with data-backed creative testing, we successfully scaled Konzelmann’s online sales and tasting room bookings—helping them toast to a record-breaking holiday season.
↑88%
INCREASE IN TOTAL SALES
↑104%
INCREASE IN TOTAL PURCHASE
↑33%
INCREASE IN WINERY RESERVATIONS
↑10%
INCREASE IN RESERVATION REVENUE
8.67
AVERAGE ROAS FOR
E-COMMERCE CAMPAIGN
7.78
AVERAGE ROAS FOR
WINERY VISITS CAMPAIGN
IT ALL STARTS WITH A CONVERSATION
Learn how Advoc can elevate your brand, create meaningful connections, and drive the growth you deserve.
IT ALL STARTS WITH A CONVERSATION
Learn how Advoc can elevate your brand, create meaningful connections, and drive the growth you deserve.