Black Fly Beverages
ALWAYS IN SEASON
ALWAYS IN SEASON
Black Fly Beverages
BACKGROUND
Black Fly Beverages is a vibrant, Canadian-made RTD (ready-to-drink) brand, beloved for its bold flavours and playful packaging. As a category leader in a competitive market, Black Fly wanted to maintain a strong share of voice year-round, scale its digital presence, and keep audiences engaged beyond the busy Summer months.
CHALLENGE
With increasing competition in the RTD space, Black Fly needed a partner to manage its social media channels, produce high-impact creative (for both digital and print), and optimize multi-platform ad campaigns that would reach the right audiences—efficiently and cost-effectively.
APPROACH
We began with a comprehensive social media audit across Facebook, Instagram, and Twitter, pinpointing areas for strategic improvement. Our solution combined four key pillars:
01
Full-Service Social Management
We developed monthly editorial calendars for Facebook and Instagram, blending product highlights, user-generated content, and fun, on-brand visuals to keep fans engaged year-round.
RESULTS
+48% YoY IMPRESSIONS
Surpassed 100 million total impressions, significantly increasing reach and brand visibility.
02
Optimized Media Buying
By refining audience targeting, we reduced redundant reach while increasing frequency—helping reinforce Black Fly’s messaging among interested consumers. Consistent monitoring and iterative improvements ensured the best mix of impressions and ad spend.
04
Creative Excellence
Beyond digital, we supported Black Fly’s print campaigns with bold, eye-catching designs that mirrored the playful energy of their RTD beverages.
15.7 AVERAGE FREQUENCY
Up from 7.5 the previous year — a sign of tighter audience targeting and stronger message reinforcement.
$0.44 LOWER CPM YoY
Improved media efficiency and budget control without sacrificing performance.
03
Integrated Ad Strategy
Our digital advertising spanned Facebook, Instagram, Google Display, YouTube, Pinterest, and Spotify. This multi-platform approach boosted brand visibility while targeting key demographics who love convenient, ready-to-drink cocktails.
By synchronizing content, creative, and multi-channel advertising, we kept Black Fly top-of-mind—and top-of-feed—throughout the year, proving that when the right message meets the right audience, it’s always Black Fly season.
BACKGROUND
Black Fly Beverages is a vibrant, Canadian-made RTD (ready-to-drink) brand, beloved for its bold flavours and playful packaging. As a category leader in a competitive market, Black Fly wanted to maintain a strong share of voice year-round, scale its digital presence, and keep audiences engaged beyond the busy Summer months.
CHALLENGE
With increasing competition in the RTD space, Black Fly needed a partner to manage its social media channels, produce high-impact creative (for both digital and print), and optimize multi-platform ad campaigns that would reach the right audiences—efficiently and cost-effectively.
APPROACH
We began with a comprehensive social media audit across Facebook, Instagram, and Twitter, pinpointing areas for strategic improvement. Our solution combined four key pillars:
01
Full-Service Social Management
We developed monthly editorial calendars for Facebook and Instagram, blending product highlights, user-generated content, and fun, on-brand visuals to keep fans engaged year-round.
02
Optimized Media Buying
By refining audience targeting, we reduced redundant reach while increasing frequency—helping reinforce Black Fly’s messaging among interested consumers. Consistent monitoring and iterative improvements ensured the best mix of impressions and ad spend.
03
Integrated Ad Strategy
Our digital advertising spanned Facebook, Instagram, Google Display, YouTube, Pinterest, and Spotify. This multi-platform approach boosted brand visibility while targeting key demographics who love convenient, ready-to-drink cocktails.
04
Creative Excellence
Beyond digital, we supported Black Fly’s print campaigns with bold, eye-catching designs that mirrored the playful energy of their RTD beverages.
RESULTS
By synchronizing content, creative, and multi-channel advertising, we kept Black Fly top-of-mind—and top-of-feed—throughout the year, proving that when the right message meets the right audience, it’s always Black Fly season.
+48% YoY IMPRESSION
Surpassed 100 million total impressions, significantly increasing reach and brand visibility.
15.7 AVERAGE FREQUENCY
Up from 7.5 the previous year — a sign of tighter audience targeting and stronger message reinforcement.
$0.44 LOWER CPM YoY
Improved media efficiency and budget control without sacrificing performance.
IT ALL STARTS WITH A CONVERSATION
Learn how Advoc can elevate your brand, create meaningful connections, and drive the growth you deserve.
IT ALL STARTS WITH A CONVERSATION
Learn how Advoc can elevate your brand, create meaningful connections, and drive the growth you deserve.