Case Studies
United Craft
Unleashing the Bold: Generating Awareness for Ontario’s First Korean BBQ Flavoured Craft Caesar
2M
Impressions
1.7M
Video Plays
The Story
Hail Caesar, a new ready-to-drink, Korean BBQ flavoured Caesar in a can, approached our agency to support their launch in Ontario. Their aim was to generate awareness through social media advertising, and we were excited to take on the challenge.
The Goal
Our primary goal was to capture market share from the ready-to-drink craft Caesar market in Ontario. To achieve this, we needed to develop a social media campaign that would resonate with existing Caesar drinkers, while also appealing to the adventurous tastes of millennial consumers. Our focus was on making Hail Caesar the new go-to brand for anyone seeking a bold and delicious canned Caesar experience.
The Solution
To generate awareness and capture market share for Hail Caesar, we crafted a multi-pronged social media strategy. Our visually stunning creative highlighted key messages, positioning Hail Caesar as the first-of-its-kind Korean BBQ-flavoured Caesar with 7% alc./vol, and the perfect beverage for the bold and adventurous.
We leveraged social media contesting to grow Hail Caesar’s followers and engage with their target audience. Additionally, we used targeted social media advertising on Facebook and Instagram to ensure that our messaging reached the right audience at the right time. By combining these tactics, we created a comprehensive solution that successfully elevated Hail Caesar’s visibility and helped the brand break through in a competitive market.
The Results
- Reached over 2 million people with a total of 6 million Impressions
- Over 1.7 million total Video Plays
- Achieved efficient CPM of $3.12 and CPV of $0.01
- Estimated Ad Recall Lift Rate: 14%
Explore more Case Studies
From Clicks to Cocktails: Maximizing Valentine’s Day Sales with Social Media Advertising for a Local Distillery
11.30
Return on Ad Spend
$0.86
Cost-Per-Click
Unleashing the Bold: Generating Awareness for Ontario’s First Korean BBQ Flavoured Craft Caesar
2M
Impressions
1.7M
Video Plays
Uncorking The Potential of Social Media: Blending Organic and Paid Tactics to Build a Thriving Online Community of Engaged Customers
12.61
Return on Ad Spend
296%
Increase in Website Revenue
Connect with us
Learn how we can accelerate your growth.
Fill out the details below to get in touch.
Connect with us
Advoc Digital Inc.
Digital Marketing Agency
5200 Yonge Street, Suite 214, Toronto, ON M2N 5P6
(647) 469-4209
hello@advocdigital.com
© 2023 Advoc Digital Inc.
Case Studies
United Craft
Unleashing the Bold: Generating Awareness for Ontario’s First Korean BBQ Flavoured Craft Caesar
2M
Impressions
1.7M
Video Plays
The Story
Hail Caesar, a new ready-to-drink, Korean BBQ flavoured Caesar in a can, approached our agency to support their launch in Ontario. Their aim was to generate awareness through social media advertising, and we were excited to take on the challenge.
The Goal
Our primary goal was to capture market share from the ready-to-drink craft Caesar market in Ontario. To achieve this, we needed to develop a social media campaign that would resonate with existing Caesar drinkers, while also appealing to the adventurous tastes of millennial consumers. Our focus was on making Hail Caesar the new go-to brand for anyone seeking a bold and delicious canned Caesar experience.
The Solution
To generate awareness and capture market share for Hail Caesar, we crafted a multi-pronged social media strategy. Our visually stunning creative highlighted key messages, positioning Hail Caesar as the first-of-its-kind Korean BBQ-flavoured Caesar with 7% alc./vol, and the perfect beverage for the bold and adventurous.
We leveraged social media contesting to grow Hail Caesar’s followers and engage with their target audience. Additionally, we used targeted social media advertising on Facebook and Instagram to ensure that our messaging reached the right audience at the right time. By combining these tactics, we created a comprehensive solution that successfully elevated Hail Caesar’s visibility and helped the brand break through in a competitive market.
The Results
- Reached over 2 million people with a total of 6 million Impressions
- Over 1.7 million total Video Plays
- Achieved efficient CPM of $3.12 and CPV of $0.01
- Estimated Ad Recall Lift Rate: 14%
Explore more
Case Studies
From Clicks to Cocktails: Maximizing Valentine’s Day Sales with Social Media Advertising for a Local Distillery
11.30
Return on Ad Spend
$0.86
Cost-Per-Click
Unleashing the Bold: Generating Awareness for Ontario’s First Korean BBQ Flavoured Craft Caesar
2M
Impressions
1.7M
Video Plays
Uncorking The Potential of Social Media: Blending Organic and Paid Tactics to Build a Thriving Online Community of Engaged Customers
12.61
Return on Ad Spend
296%
Increase in Website Revenue
Connect with us
Learn how we can accelerate your growth.
Fill out the details below to get in touch.
Follow us
Connect with us
Advoc Digital Inc.
Digital Marketing Agency
5200 Yonge Street, Suite 214, Toronto, ON M2N 5P6
(647) 469-4209
hello@advocdigital.com
© 2023 Advoc Digital Inc.