Case Studies
Pillitteri Estates Winery
Uncorking The Potential of Social Media: Blending Organic and Paid Tactics to Build a Thriving Online Community of Engaged Customers
12M
Impressions
12.61
ROAS
296%
Website Revenue
The Story
Pillitteri Estates Winery, an award-winning winery in Niagara-on-the-Lake, understood the importance of diversifying their revenue streams beyond tours & tastings, retail, and export sales. They wanted to place more emphasis on direct-to-consumer sales, particularly through their online store.
The Goal
As their new digital agency partner, our goal was to boost their direct-to-consumer e-commerce sales using a strategic blend of organic and paid social media marketing.
The Solution
We undertook a comprehensive approach, beginning with a thorough social media audit of their Facebook, Instagram, and Twitter channels. We identified areas for improvement and subsequently developed a robust social media strategy that encompassed two key components. First, we crafted engaging and ongoing social media posts, publishing consistently each week that focused on long-term branding and building a loyal following. Second, we implemented targeted social media advertising funnels, aimed at driving traffic to their online store and scaling their e-commerce sales to six-figure months.
The Results
- Reached over 1.5 million people with a total of 12 million impressions
- Achieved a cost-per-click (CPC) of $1.50 and Return-on-ad-spend (ROAS) of 12.61
- Increased website revenue by 296% for the same period in the previous year
Explore more Case Studies
From Clicks to Cocktails: Maximizing Valentine’s Day Sales with Social Media Advertising for a Local Distillery
11.30
Return on Ad Spend
$0.86
Cost-Per-Click
Unleashing the Bold: Generating Awareness for Ontario’s First Korean BBQ Flavoured Craft Caesar
2M
Impressions
1.7M
Video Plays
Uncorking The Potential of Social Media: Blending Organic and Paid Tactics to Build a Thriving Online Community of Engaged Customers
12.61
Return on Ad Spend
296%
Increase in Website Revenue
Connect with us
Learn how we can accelerate your growth.
Fill out the details below to get in touch.
Connect with us
Advoc Digital Inc.
Digital Marketing Agency
5200 Yonge Street, Suite 214, Toronto, ON M2N 5P6
(647) 469-4209
hello@advocdigital.com
© 2023 Advoc Digital Inc.
Case Studies
Pillitteri Estates Winery
Uncorking The Potential of Social Media: Blending Organic and Paid Tactics to Build a Thriving Online Community of Engaged Customers
12M
Impressions
12.61
ROAS
296%
Website Revenue
The Story
Pillitteri Estates Winery, an award-winning winery in Niagara-on-the-Lake, understood the importance of diversifying their revenue streams beyond tours & tastings, retail, and export sales. They wanted to place more emphasis on direct-to-consumer sales, particularly through their online store.
The Goal
As their new digital agency partner, our goal was to boost their direct-to-consumer e-commerce sales using a strategic blend of organic and paid social media marketing.
The Solution
We undertook a comprehensive approach, beginning with a thorough social media audit of their Facebook, Instagram, and Twitter channels. We identified areas for improvement and subsequently developed a robust social media strategy that encompassed two key components. First, we crafted engaging and ongoing social media posts, publishing consistently each week that focused on long-term branding and building a loyal following. Second, we implemented targeted social media advertising funnels, aimed at driving traffic to their online store and scaling their e-commerce sales to six-figure months.
The Results
- Reached over 1.5 million people with a total of 12 million impressions
- Achieved a cost-per-click (CPC) of $1.50 and Return-on-ad-spend (ROAS) of 12.61
- Increased website revenue by 296% for the same period in the previous year
Explore more
Case Studies
From Clicks to Cocktails: Maximizing Valentine’s Day Sales with Social Media Advertising for a Local Distillery
11.30
Return on Ad Spend
$0.86
Cost-Per-Click
Unleashing the Bold: Generating Awareness for Ontario’s First Korean BBQ Flavoured Craft Caesar
2M
Impressions
1.7M
Video Plays
Uncorking The Potential of Social Media: Blending Organic and Paid Tactics to Build a Thriving Online Community of Engaged Customers
12.61
Return on Ad Spend
296%
Increase in Website Revenue
Connect with us
Learn how we can accelerate your growth.
Fill out the details below to get in touch.
Follow us
Connect with us
Advoc Digital Inc.
Digital Marketing Agency
5200 Yonge Street, Suite 214, Toronto, ON M2N 5P6
(647) 469-4209
hello@advocdigital.com
© 2023 Advoc Digital Inc.